GMC and Chevrolet are both brands under the wing of General Motors. Both brands sell trucks and SUVs, and Chevy also sells cars. If you’re wondering why there’s an overlap between GMC vehicles that you’ll find at dealers like the GMC dealership near Watsonville and the vehicles at Chevrolet dealers, we’ll compare the two brands and explain the difference.
At one time, GMC and Chevrolet effectively sold the same trucks. According to the GMC dealership near Watsonville, when the GMC Sierra and Chevrolet Silverado were introduced in 1998, the two trucks were basically the same. There were some minor exterior styling differences, including the headlights, grille and badging. By 2018, the 2019 GMC Sierra and Chevrolet Silverado had distinct differences, marking them as different vehicles in their own right. While both trucks sit atop the same platform, they now have distinctly different sheet metal and sets of features.
Looking at the differentiation between the two brands, it’s fair to say that GMC is more of a high-end pickup manufacturer. At the same time, Chevrolet targets all types of buyers. The Chevrolet Silverado is offered in eight trims, while the GMC Sierra has six. Three of the six Sierra trims, the Denali, SLT and AT4 are targeted at the upper end of the market.
GMC focuses on producing high-quality trucks and SUVs that are better equipped than standard Chevrolet models. Chevy buyers can choose a luxurious pickup in the form of the Silverado’s High Country trim level. The Sierra can be had in a base model with a more modest feature set, but most GMC buyers choose the more luxurious Denali trim. Traditional truck buyers and fleet buyers make up the bulk of Chevrolet’s customer base.GMC targets its trucks to professionals more than Chevrolet does. GMC trucks typically provide more towing and hauling capacity and offer more features that support customers who use their vehicle for work. Chevrolet truck buyers tend to be recreational pickup drivers.
You’ll find that GMC vehicles not only get more premium features, but they also have more attractive styling, with sharper front ends. And the luxurious GMC Denali line’s advanced features and sophisticated interiors helped the brand win Kelley Blue Book’s Most Refined Brand award for the second consecutive year.
In terms of competition, the two brands complement each other rather than compete directly. Research has shown that Chevy buyers don’t cross-shop GMC vehicles, and GMC buyers don’t tend to consider Chevrolets.
We’ve been examining Sierra and Silverado models, but GMC and Chevrolet have other models that share platforms. The GMC Canyon shares a platform with the Chevrolet Colorado. The GMC Terrain shares a platform with the Chevrolet Equinox, and the GMC Acadia and the Chevrolet Traverse ride on the same platform. Looking at full-size SUVs, the GMC Yukon and Chevrolet Tahoe share a platform, as do the GMC Yukon XL and Chevrolet Suburban.
Each brand has exclusive models, too. GMC’s all-electric Hummer EV SUV and pickup models don’t have Chevrolet counterparts. Chevrolet offers unique SUVs, including the Blazer, Bolt EUV, Trailblazer and Trax.
CardinaleWay GMC Seaside is located at 2 Heitzinger Plaza in Seaside. If you’d like to schedule a test drive or make a service appointment for your GMC vehicle, don’t hesitate to give us a call. Our showroom is open seven days a week, and our service department operates Monday through Friday. We look forward to providing you with excellent service!